Bridge Partners Asia’s work suggests that Senior Executives
& Board members constantly focus on key questions

	How do we achicve significant sreath?
	How do our competitors grow?
	What mis-steps do they make?
	Where to Compete?
	How to win?
	What are the Costs to Compete?
	What are Potential Rewards if we chose to compete?
	Do I have the people to win?
	Do we execute well-enough to compete to win?
	What changes will be required to win?
	What are the financial resources needed to compete & win?